Business-to-business sales have changed over the years. Nowadays a different set of techniques is required to be successful B2B salesman compared even to a few years ago. How has the B2B landscape changed? In essence, B2B sales have been modernized and now require those involved to be literate in social psychology and technology. Sales are no longer a matter of convincing a potential customer to buy something (as they have already researched it) but rather of being a source o